Increase Domain Authority and Organic Traffic

Objective

To Increase organic traffic and improve current website seo structure.

To increase organic leads and reduce bounce rate of product pages.

Challenges

• Highly competitive insurance companies already owned dominant market share, which leads expensive results.
• Core term keywords is too competitive to rank on Google.

What we did

• Identified high authority pages and linked those to the website.
• Targeted high search volume insurance keywords, achieving first page ranking for 484 keywords.
• Modified web pages for different devices to increase the conversion rate (e.g. AMP pages for mobile).
• Revised existing tags and structure navigation of the website.

Results

• Overall Website Visits Increased by 25%.
• Keywords Ranking Improved by 65%.
• Increased organic traffic by 1.5x.
• Improved DA by 5 points and Alexa rank by 12,000.