Case study · Larsen & Toubro Infotech · 2020
Increase Domain Authority and Search Visibility
Achieve highest Non Brand Traffic Share among competitors, growing organic traffic to 100K. July 2019 – June 2020.
July'19 – June'20
- Organic Visits
- +31%
- Keyword Rankings
- +45%
- Leads
- +18%
Objective
To relaunch the brand on online platform and maintain organic traffic.
To increase online leads from USA and European Countries.
Challenges
- Highly competitive tech companies already owned dominant market share, which leads expensive results.
- Relaunched brand term is too competitive to rank on Google.
What we did
- Identified high authority pages and linked those to LTI website.
- Targeted high search volume tech and Industry keywords.
- Started account based SEO activities to win client accounts.
- Modified web pages for different devices to increase the conversion rate (e.g. AMP pages for mobile).
Results
- Website Organic Visits Increase by 31%.
- Keywords Ranking Improvement 45%.
- Increase Leads 18.25%.
- Improved DA by 5 points and Alexa rank by 12000.
Presentation Slides
