Case study · Nivea · 2021
Nivea B2C Digital Revenue Growth Campaign
Regain website awareness and drive maximum B2C sales using the newly launched website. Jan 2021 to April 2021.
Jan 2021 to April 2021
- Growth in Revenue
- +50%
- Increase in ROI
- 2.5x
- Brand Searches
- +32%
Objective
Regain the website awareness and to be present in the top mind of the customers.
Generate maximum sale through Online platform while reducing cost/transaction.
Challenges
- E-commerce portal awareness went down as existing website was not working for a long time.
What we did
- Created 5 type of audience persona on Facebook to deliver our range of products.
- Created separate search campaigns for Brand, Core & Product specific & Competitor campaigns.
- Started smart shopping campaigns to increase sale.
- Used Display campaigns to create audience buckets and maximise sale through dynamic remarketing.
Results
- Growth in Revenue 50%.
- Increase in ROI Overall 2.5x.
- Growth in Brand Searches 32%.
Presentation Slides
