Case study · Omnigel · 2023

Omnigel Logo

Driving Organic Website Traffic and Search Visibility

Increase Organic website traffic and reduce bounce rate of the overall website. June 2022 to Sep 2023.

June'22 to Sep'23

Website Visits
+120%
Bounce Rate
60%
Keyword Rankings
+100%

Objective

Increase Organic website traffic and improve Keyword ranking on Search Engine Result pages.

Focus on reducing bounce rate of the overall website specially on Blog section.

Challenges

  • Low traffic due to missing basics.
  • Absence on brand searches.
  • 90% blog bounce rate.
  • Targeted keywords absent.

What we did

  • Revamp content emphasizing search intent & user experience (UX) through topic clusters.
  • AI-Driven Content Analysis and Optimization Leveraging Structured Data.
  • Implemented E.E.A.T. guidelines.
  • Applying the Hub-and-Spoke strategy for effective keyword utilization.

Results

  • Website Visit increased by 120%.
  • The Bounce rate reduced by 90% to 60%.
  • Keywords Ranking Improvement by 100%.

Presentation Slides

Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
Slide 11
Slide 12

All case studies