Case study · Omnigel · 2023
Driving Organic Website Traffic and Search Visibility
Increase Organic website traffic and reduce bounce rate of the overall website. June 2022 to Sep 2023.
June'22 to Sep'23
- Website Visits
- +120%
- Bounce Rate
- 60%
- Keyword Rankings
- +100%
Objective
Increase Organic website traffic and improve Keyword ranking on Search Engine Result pages.
Focus on reducing bounce rate of the overall website specially on Blog section.
Challenges
- Low traffic due to missing basics.
- Absence on brand searches.
- 90% blog bounce rate.
- Targeted keywords absent.
What we did
- Revamp content emphasizing search intent & user experience (UX) through topic clusters.
- AI-Driven Content Analysis and Optimization Leveraging Structured Data.
- Implemented E.E.A.T. guidelines.
- Applying the Hub-and-Spoke strategy for effective keyword utilization.
Results
- Website Visit increased by 120%.
- The Bounce rate reduced by 90% to 60%.
- Keywords Ranking Improvement by 100%.
Presentation Slides











